About Us

E2 Sports

(Formerly Reno's Sporting Goods Under New Ownership)

We are excited to inform you that effective Friday, March 20, 2020, Reno’s Sporting Goods is now under new ownership and management. 

What Does This Mean for You?

The Reno’s Sporting Goods store that has been a part of this community for years will continue to offer the same products and services that you’ve come to know and trust. However, our renewed commitment and focus will introduce innovative, new resources and capabilities to improve the value of the high-quality products and customer service you deserve. We are committed to serving East Tennessee with the highest level of quality screen printing and embroidery services. From Johnson City to Knoxville to Chattanooga Tennessee and everything in between, E2 sports has all your sports, corporate, and group screen printing and embroidery needs covered! 

What Does This Mean for Us?

The current team in place at Reno’s will continue to serve you as before. With E2's new leadership, an updated vision, and the goal of exceeding your expectations, we are committed to providing our team with the necessary tools and guidance to empower excellence for you. 

Our Story Continues…

My wife Samantha and I, first and foremost, believe in the power and direction from our Lord and Savior, Jesus Christ. Our desire is to ensure that we are in God’s will and our endeavors further His kingdom in everything we do. We believe in the power of small business and community service, and we take pride in what we do and where we are from. We hope to use the experience and knowledge gained from the success of our other businesses, Beyond All Measure and Pioneer Technology, to help your team, club, church, group, or company achieve its goals. 

Looking Ahead:

During this exciting time of transition, we will set goals and prioritize initiatives for improvement. We are looking forward to meeting everyone and learning how we can be of service. As we look ahead, we will be transitioning our brand from Reno’s Sporting Goods to E2 Sports to better serve you. 

We Want to Hear from You:

Please reach out to us at any time if you have questions. We want to quickly gain a better understanding of how we can serve you and what services and products you would like to see from us in the future.


Adam Lloyd

Samantha Lloyd

Mark Napier
General Manager